Lana Del Rey skal være kampagnemodel for H&Ms efterårs- og julekampagne. H&Ms PR-manager Chloe Bower udtaler:
We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn's silhouette.
Billederne er skudt af Inez van Lamsweerde og Vinoodh Matadin. Jeg vil utrolig gerne have fat i den angora-strik og de jeans... og egentlig også øreringene.
Lana Del Rey is the new face of H&M, it has been confirmed today. She will star in its autumn campaign, as well as its Christmas adverts. The images are photographed by Inez van Lamsweerde and Vinoodh Matadin. I would love to get my hand on that angora jumper as well as the jeans and earrings actually.